winc.
inspiring millions of people with new & better ways to work & learn
the challenge
Following a major brand refresh in 2017, Winc (formerly Staples) merged with OfficeMax in early 2018 to deliver even more value through more personalised solutions – all in one place.
During a time of significant change, Winc knew the importance of establishing a unified, consistent and transparent approach to communications – for employees, suppliers and customers alike.
Enspire was engaged to support Winc through this transition, delivering more than just sustainable strategies and engaging activities – we helped Winc create a way of life.
the enspire touch
Interim Head of Communications: We assigned one of our senior consultants to act as the interim head of communications for Winc. Our consultant managed a team of three and laid the foundation for an effective communications strategy, outlining the purpose and framework for the Communications team.
CEO and senior leader communications: We supported Winc's leadership team in designing and delivering impactful communications, ensuring transparency and alignment throughout the business.
Integration communication: We managed the complex task of integrating Staples and OfficeMax into the new brand, Winc, ensuring that all stakeholders were aware of the changes and their implications.
Business strategy rollout: To engage the workforce with the newly defined business strategy, we designed a comprehensive plan to present the vision, mission, and values to 1600 employees across the company.
Leadership forum: We organised a two-day leadership forum for the top 100 leaders in the business, facilitating open dialogue and fostering teamwork among key decision-makers.
Event management: To celebrate Winc's 1st birthday, we managed the communications and logistics of the celebration, reinforcing the sense of accomplishment and unity within the business.
Media and social media strategies: Recognising the significance of public perception, we developed media and social media strategies, ensuring consistent and positive messaging about Winc's transformation.
Results
With our support, Winc successfully navigated through the challenges of transforming and emerged as a stronger, unified brand in the market with more engaged employees.
