We collaborated closely with Cover-More's internal strategy and communications teams to execute the plan, which included the following:

Visibility and strategy alignment: We designed a detailed CEO communications strategy and a 12-month plan, ensuring all communications linked to the 2023 strategy. This approach provided greater visibility for the company's new direction and bolstered stakeholder confidence.

CEO and people leader support: Recognising the significance of the CEO's voice and leadership, we provided comprehensive support to the CEO by preparing LinkedIn posts, all company emails and content to be delivered at Town Hall events. We equipped people leaders with essential tools and resources to efficiently share important information with their teams, ensuring a seamless flow of communication.

Building a brand for a new strategy: Using our expertise in branding and marketing, we worked closely with the leadership team to create a compelling and cohesive brand identity aligned with the 2023 strategy's goals and vision. This included designing PowerPoint presentations and infographics to effectively convey the key messages to the target audience.

Knowledge building and team cohesion: To help bridge the knowledge gap following the acquisition, we devised content and engagement activities that fostered knowledge-sharing and collaboration among new and existing employees. This initiative helped in building a more cohesive team with a shared focus.