apa group
A leading energy infrastructure business
the challenge
APA announced a new vision in 2021 to become world-class in energy solutions and achieve net zero operations emissions by 2050.
To support the Technology team’s strategic direction, new operating model and vision, Enspire was engaged to support APA’s Technology team to develop content for its dedicated Technology Life LinkedIn page with the aim of attracting the right talent to deliver on its new direction.
A Leading energy infrastructure business, which owns and operates a $22 billion portfolio of gas, electricity, solar and wind assets.
the enspire touch
We understand the fundamental role effective communication plays in attracting talent. Our Enspire consultant joined the APA team and collaborated with leaders to achieve the following:
Created APA Tech’s narrative: We crafted the Technology team’s narrative to be shared both internally and externally, which provided clarity to the team and inspired people to join APA as it underwent a period of significant change.
Developed a strong LinkedIn presence for APA’s Technology team: Together with our creative team we developed content for APA’s Technology Life LinkedIn page to attract new talent. We showcased the Chief Technology Officer's vision through engaging videos and highlighted the team’s leading employee experience.
Delivered compelling videos and people stories: Enspire produced engaging external videos and articles spotlighting APA’s technology landscape and the creative minds driving their innovation - these videos took center stage on APA's Technology LinkedIn page.